Opening a delivery business from scratch. Free shipping for online stores - pros and cons What needs to be done with the delivery of goods

The volume of purchases via the Internet shows stable growth. More than 30% of the working population of our country regularly makes orders in online stores. Over the past three years, the number of online shoppers has grown 2.5 times. Moreover, this growth occurs mainly due to residents of the regions and young people, who are among the most active users.
e-commerce. Among the most popular categories of goods purchased via the Internet are household appliances and electronics (over 40%), clothing and footwear (15%), auto parts and household goods (10% each).

How does the product reach the delivery service?

After the customer has made all the required clicks, information about the order is entered into the database of the online store. The account manager necessarily contacts the buyer, confirms the purchase and sends a request for order picking and delivery to the logistics company.

Large stores often outsource logistics functions - with a large flow of orders, this is much more profitable than keeping even small warehouses in the regions.

How not to bring a chair instead of shoes

After the application has been received by the logistics company, it is processed by managers and transferred to the warehouse. Its employees select packaging depending on the method of delivery and the nature of the attachment, complete the shipment, pack, draw up accompanying documents, stick labels and transfer the order for delivery. This is a very important stage, since it depends on it whether the buyer will receive what he ordered.

The girl refused to swim in a vest, called the store, which had to fix
mistake at your own expense

Once, for example, a girl ordered a sports swimsuit in a well-known and very expensive Moscow store. The manager called, checked the price, the customer confirmed everything. We agreed on the date of arrival of the courier. At the appointed time, the courier arrived and brought her a vest. The girl refused to swim in a vest, called the store, which had to correct the mistake at its own expense. In the end, the client was satisfied, but where the first copy of the swimsuit was “lost” remained a mystery.

The reason for such cases, as a rule, is a store manager's mistake in the nomenclature when transferring an order for picking. A stock error is also possible. Therefore, the control of the conformity of the articles on the goods and in the accompanying documents is a very important component when completing an order. If, due to an error, the buyer receives something completely different from what he ordered, the store has to incur significant expenses. In addition to the cost of shipping a confused product, you have to pay for re-packaging, packaging, processing and re-delivery of the order. And to maintain the loyalty of the buyer, it is worth putting an additional small gift in the package.

How the order is sent

The online store, in the case of self-picking orders, transfers to transport company packaged shipment. The transport company, if necessary, repacks it and draws up accompanying documents. After that, the order finally goes on the road.

Many errors can occur at this stage - from a failure in the IT system of one of the parties, as a result of which there is a confusion in addresses, to errors in the data provided by the online store, which impede delivery.

It is very important for buyers to be careful when filling out address data when placing an order: an error in even one digit can lead to the fact that your order will be sent to a completely different location. For example, there are two cities of Blagoveshchensk - in the Amur region and in Bashkiria. And if the buyer did not indicate the index, and the online store did not check it, the parcel may end up in a completely different region of Russia.

What are the parcels

The choice of the type of transport that the order will use depends on the target cost and target delivery time (moreover, logistics is aimed at minimizing the cost, and the commercial service is aimed at reducing the time). Most often, a distance of up to 500 kilometers is carried by cars, over 500 kilometers it is more expedient to carry by rail or air.

By the way, land transport also has its own restrictions on the duration of movement, on average it is no more than 500 kilometers per day for each type of transport. Plus, two days at least should be laid down for additional processing of the shipment.

At the same time, the distance almost does not affect the condition of the goods at the end of the journey. It is important here how many overloads and intermediaries will be, as well as what their competence is. It is possible to deliver a damaged shipment in the Moscow region, or it is possible to bring the order to Vladivostok intact.

Who pays for shipping

As a rule, online stores are divided into two camps: those who take all the costs of order delivery on themselves and shift these functions to the recipient. In the first case, the store guarantees free delivery of the order (as a rule, if the order amount exceeds a certain minimum) and chooses the delivery channel itself. In the second case, the online store offers the recipient to choose a courier company from several options, depending on the expected delivery time and cost.

However, there are also companies that offer a single delivery rate, which is paid by the recipient, and the difference between this rate and the rate of the courier company, if any, is reimbursed at their own expense.

What happens in the mail

After passing the highway and sorting, the shipment arrives at the post office and waits for the recipient to redeem it. However, it happens that it can lie for a very long time, since, for example, the recipient did not receive a notification.

And it happens that the customer, while waiting for the parcel, changed his mind and simply did not go to the post office to redeem it. No one will judge him for this, and this happens often. Online shopping is often emotional and momentary. And after a few days there is already a risk that a person will “burn out”.

Online shopping is often emotional and momentary. After a few days, there is already a risk that the person "burns out"

When we deliver orders, we try to competently build a dialogue with the client of the online store, and the number of shipments that refused to be redeemed is reduced. In 2014, the percentage of returns for all shipments passing through us did not exceed 6.78%.

In the case when the goods are delivered by courier service, difficulties may also occur. Starting from the complex process of agreeing on the time and address of delivery and ending with privacy issues. For example, when making purchases in intimate goods stores, many buyers are not ready to accept a courier in their office and prefer to pick up goods “on the street”. With one of our clients, we developed an entire order delivery system that guarantees the confidentiality of the purchase and minimizes possible embarrassing situations - from special packaging to instructions for call center operators and couriers.

How to return an order

If you refuse to purchase, the story for the online store and the transport company that carried out the delivery does not end. You need to take the goods back, return it to the online store. And the online store needs to dismantle it, place it in storage and pay double the shipping rate, without earning a penny on it.

Some online stores even use the possibility of returning unsuitable goods as one of the ways to attract a customer. But each return is an additional processing cost. Depending on the category of goods, both the buyer himself and the online store can pay for this.

In the case of unredeemed items, most often the costs are borne by the store. He will have to pay for delivery to the place of residence of the intended buyer (100% of the delivery rate), return delivery of goods - (from 50 to 100% of the rate, depending on the operator), disassembly of the shipment and placement of goods for storage (the cost depends on the fulfillment operator or on the cost of maintaining your own warehouse). In addition to delivery, the online store has already paid for the advertising that brought the buyer to it. It may pay fines to the supplier if the goods are returned to him. Sometimes, after long transportation, it is required to evaluate the goods for their suitability for further sale, and these are the costs of an expert, lawyer and other specialists who will deal with complaints with the transport company and the supplier.

Returning goods to an online store is one of the biggest problems of Russian e-commerce, since for most online stores these costs eat up up to 80% of profits. According to our data, reducing the number of return shipments by 3-5% increases revenue by 20-30%. If online retailers work effectively with buyers and logistics operators at the last stage of delivery, then many of those who are now on the verge of survival will be able to save their business.

Collecting information on this topic, I realized that not the purchase (production) - the sale of goods and the organization of the call center are the most difficult stages. Delivery of goods to the buyer - this is what novice sellers of online stores most often “stuff their bumps” on.

After all, not everyone immediately goes to the level of such “monsters” of online commerce, such as, for example, Ozon.ru, Holodilnik.ru. These companies, in addition to their own courier service, have a very developed network of distribution centers. Ozon has covered literally all the largest cities in the country, while Holodilnik can boast of such achievements only in Moscow and St. Petersburg.

As for the bulk of representatives of trade via the Internet, Oskar Hartmann, co-owner of KupiVip, spoke very accurately about their work. “Russia is the largest country in which the delivery structure is so poorly developed” ... Not exactly flattering, but quite fair remark, isn't it?

On the Internet, I found several stories, or rather, advice "from life." Natalya Kulakova, the owner of the onovamnadom.ru store, which deals mainly in food and household goods, is sure that you need to organize your own delivery service, and resort to outsourcing services as little as possible.

For those who are not familiar with this issue, I will clarify that the word "outsourcing" means a company specializing in the provision of courier delivery services.

So, Kulakova believes that the hired couriers do not treat the work with the proper level of responsibility. Given the specifics of the goods in her store, this position becomes quite understandable. It is not uncommon for products to end up in the same bag with household chemicals or placed on the ground.

It is clear that in the first place, it is not the courier who suffers from this, but the image of the store. Therefore, all employees of the onovamnadom.ru delivery service are full-time employees who are interested in working in good faith, because. their work is closely monitored.

Of course, from a cost standpoint, having your own couriers is not a particularly profitable undertaking, because no matter how well things are going, people have to pay salaries from month to month. It is this fact that makes the owners of online stores (especially beginners) turn to the services of outsourcing companies.

For the work of their couriers, they charge, as a rule, 2-3% of the cost of the delivered goods. Moreover, the money received from the buyer does not immediately go to the account of the online store, but is first transferred to the logistics company, which "takes" the percentage due.

Ivan Matveev, director of one of these companies - IM Logistics encourages sellers to actively use his services, because. theoretically, they are a great support to the seller, who can deal not with unnecessary accounting, but directly with the development of his business.

But not everything is so simple. Lyubov Kozyreva, the owner of the children's store 101slon.ru, also names some disadvantages of cooperation with outsourcing companies. I have already spoken about the unscrupulous approach (although, probably, this mostly depends on the company's policy), but it primarily comes from the human qualities of the courier. And how many intelligent and decent people are there who are ready to run all over the city in any weather?

In addition, with a large volume of orders, workers in such firms are often not enough. 101slon.ru has repeatedly encountered situations when, after a weekly delay with delivery, the buyer simply refused his order.

Courier delivery, of course, makes sense only within the locality in which the store is located. There are quite a few logistics services for delivery to other cities, but Russian Post remains the most developed. In addition, she has an official analogue - "EMS Russian Post", which deals directly with courier delivery. You can easily calculate the cost of Russian Post services on the company's website. But even here sellers have their own risks.

The fact is that "Post ..." works exclusively with the help of cash on delivery, and this is fraught with the fact that the buyer may simply not pick up the order, and then all the services for sending "back and forth" fall on the shoulders of the seller.

Therefore, the aforementioned Lyubov Kozyreva, taught by a certain bitter experience, tries to send goods by mail only to verified customers.

Pickup. Convenient for stores with a warehouse in large cities. In this case, all responsibilities for the export of the order fall on the shoulders of the buyer. More aboutself-delivery of goods in the online store we have already discussed in previous articles.

Forwarding company. In this case, delivery can be made both within the country and abroad. Transport companies insure the cargo and draw up documentation for the transportation of goods over a long distance.

Courier service.Affordable within the city. As a rule, couriers deliver small loads and documents. The maximum weight cannot exceed 35 kilograms. This delivery method has many advantages: fast, the client receives the order at a convenient time, reliably (the goods will not be lost or damaged during transportation).

Mail delivery.An equally common type of delivery, since post offices work even in the most geographically remote settlements. The speed of arrival of the parcel depends on the geographical distance of the buyer from the immediate place of departure.

According to research by American marketers, for 59% of online store buyers, the price of delivery affects the purchase decision, and 44% refuse to buy anything at all because of the high price of delivery. Statistics show that most shopping carts are abandoned at the checkout stage, when delivery is added to the cost of the goods. Having reached this point, the buyer begins to doubt whether he really needs this product so much. If the delivery is free, then most likely there will be no doubt. But not everyone can afford to deliver goods for free. And although this option is most attractive to the buyer, even large market players take money for delivery.

Boris Lepinskikh, director of e96.ru online store

“There are two important factors that affect shipping costs. The first is the cost of shipping. We know exactly how much the last mile costs for us in each city. The second is the market. We look at how much it costs to deliver similar products from our main competitors in the category (for example, furniture or large household appliances) and stand “not above the market”.
In general, when setting the shipping price, different situations are possible:
a) the cost of delivery in the price and the margin is enough - the coolest situation;
b) the cost of delivery separately and then it practically covers our cost for delivery - also good;
c) various situations of “subsidizing the last mile”, when we are forced to reduce the cost of delivery “to the market” in order not to lose sales.”

There are only three shipping cost strategies: free, shareware, and unconditionally paid. And each has its pros and cons.

Free shipping

The most beloved by buyers and the most disadvantageous, at first glance, option for the seller. But since the love of freebies is indestructible among mankind, free shipping significantly increases sales.

According to statistics, 84% of online store visitors will choose a site with free shipping to purchase.

Of course, sometimes it happens that the cost of the order is lower than the price for delivery, but the total sales allow the company to survive such cases painlessly.

Dmitry Pokataev, head of the Stoletti Kitchens online store:

“It all depends on the income of the store, if the margin allows, then you should not scare away customers with an additional markup for delivery. Although sometimes it happens that they order one stool, it costs more to bring it to the buyer than it does. Of course, it’s a shame to pay for such an order out of your own pocket, but we always put up with it.”

A free shipping strategy for all can be beneficial for a company that specializes in selling small and light items and for businesses with a high number of repeat sales, such as groceries, prepared food, water. Since there is no need to spend money on attracting new customers, they can be redistributed to pay for shipping to existing ones.

Conditionally free delivery

Strategy 1: check

Most often, free shipping has some conditions and restrictions. One of them - minimum order value. As a rule, people tend to get goods up to the right amount in order to get free shipping. Here psychology works: for the same price I will get more items. Moreover, the cost of purchased additional goods is often higher than the price for delivery. If the minimum purchase price is 1.5 thousand rubles, in the basket of goods for 1 thousand, and the delivery costs 250-300 rubles, then the majority will prefer to buy something else for 500 rubles.

Income: 600х30=18000 rubles

Gross profit: 18000 -(600x0.8x30)=3600

Shipping costs: 150x30=4500

Net profit: 3600-4500= -900 rubles

It turns out that by offering free shipping on a purchase of 600 rubles, the company is operating at a loss of 900 rubles. By simple calculations, we get that the company goes to zero with an order amount of 750 rubles:

Net profit will be zero with gross profit equal to shipping costs. We calculate income. Revenue \u003d gross profit x 100 / profit per order (4500x100 / 20 \u003d 22500)

Order amount = income / number of orders (22500/30=750)

That is, it will be profitable for the company to deliver orders more expensive than 750 rubles for free.

Yakov Grinemayer, GIANT-DVERI.Ru online store:

“In the GIANT-DOORS.Ru project, we decided to make free delivery for orders over a certain amount. For clients, this is a pleasant surprise and one of the markers of our concern. From such pleasant trifles, a general positive impression of working with us is formed. It is important for us that the buyer is satisfied and shares his pleasant experience with friends, writes a review. When the volume of the order does not allow for free delivery with the planned volume of marginal profit, then we make delivery paid. We build pricing “from the market”, so that our delivery conditions are “usual”, and do not scare away the buyer. Often, the cost of delivery is higher than the price for the client, so the margin of the goods should make it possible to compensate for these costs.

Strategy 2: from the product

Free shipping "for selected products" perfect if you need to get rid of surplus stale goods, for example, t-shirts of an unpopular color or shoes that are slow-moving. You can offer free shipping on multiple purchases, which will encourage customers to leave more money in your store. You can limit the promotion with free shipping by time.

Strategy 3: From Profit

Another free shipping option is "only for...". Club card holders or those who pay for the purchase in a certain way (only in cash or only with a card of a certain bank). Shipping costs in this case are offset by some benefit to the seller.

When paying online, an online store kills two birds with one stone: it instantly receives “live” money to its account and insures against non-repurchase of goods.

Strategy 4: from remoteness

Many local companies limit free shipping to one city or a few areas. This is due to the fact that delivery geography significantly affects its value. Time, as you know, is money. One courier can deliver several orders in one area in an hour, but it will take half a day to travel to a neighboring city, from where they ordered the notorious stool. In terms of money, these deliveries will cost very differently.

“There is free delivery, but only when buying from a certain amount and only in the city of Chelyabinsk. For intercity delivery, we deliver to the terminal of the transport company at our own expense. Initially, we took care of the delivery, as it was then our competitive advantage, and now it is a mandatory requirement of the market.”

5 Ways Free Shipping Works for You

Before you offer your customers free shipping, think about whether it will break you.

7 ways to ruin an online store

1. Offer free shipping for oversized items. If the pizza can be delivered by a courier on a bicycle, then the cabinet or refrigerator must be loaded into a truck, taken to the place, lifted to the apartment. That is, in addition to transportation costs, you will have to pay for the work of at least two loaders.
2. Free delivery by courier service. Professional deliveries calculate the cost of their services based on distances and the weight or volume of the package. If your client buys a chair and needs to take it to a neighboring city, then free shipping will not only eat up the profit from the order, but also take the store into the red.
3. If the store often returns goods or refuses to redeem the order, then free shipping will only bring losses.
4. When trading low-margin goods, it is unprofitable to do free shipping. It makes sense for online stores selling everyday goods, household chemicals, and children's goods to offer free shipping for a minimum order amount.
5. If the delivery is more expensive than the purchased goods, then the seller will not be able to pay for it.
6. Free shipping with a limited selection of shipping methods. This is faced by online stores selling throughout Russia. For example, in remote regions, you can send an order only by Russian Post.
7. Complicated delivery. If there are 2 or more links in the product delivery chain, then making it free is unprofitable. For example, pick up the goods in the warehouse and take them to the railway terminal, transport them in a container to another city, deliver them to the destination.

Paid delivery

This strategy also has several options. All of them are based on average calculations, that is, some of the buyers pay more than the service actually costs, and some pay less. Sometimes the company pays part of the shipping costs itself.

Ivan Bazdrin, online store of goods for sleep "Sonata":

“In our store, the cost of delivery, if it is paid, covers no more than 50% of the costs. We have bulky goods and need delivery to the door, and this is a plus for movers. We pay for their work ourselves.

Strategy 1: one price

One of the shipping options setting a single price. When calculating, you need to take into account many factors: in addition to the average check, revenue and profit, you need data on geography, the share of returns, the prices of courier services if you use third-party resources, or the cost of maintaining your own couriers.

See an example of a formula for calculating a single rate for the delivery of one order

At the same time, the optimal price should allow not only to work at a loss, but also not to scare away customers. To calculate the cost of delivery, you will need to equate it either to the weight of the ordered goods, or to their quantity.

Most companies set fixed prices for delivery depending on the amount of the order, volumes, geography or some other parameters.

Usually one rule works here: the more the buyer pays for the goods, the less he pays for shipping.

Delivery of a toaster worth 500 rubles and an external drive worth 5 thousand rubles (we take goods that are approximately the same in weight and dimensions) will cost the same, say, 150 rubles. But the store's revenue from these two purchases differs by 10 times. So it is quite logical to redistribute the cost of delivery depending on the price: take 200 rubles for the delivery of a toaster, and 100 rubles for the delivery of a disc.

Strategy 2: real costs

In each specific case, depending on what they buy, how much they buy and where it all needs to be transported, their own price for delivery is formed. Online stores that have chosen this delivery payment option install a special calculator on their website that makes calculations for each order.

Another option is to allow the buyer to choose for himself who will deliver the goods to him. Usually in this case, a list of enterprises and companies is indicated on the page with the terms of delivery.

Which shipping payment option should I choose?

It is worth offering the buyer several delivery options to choose from, especially since the number of delivery methods also affects sales.

According to Parcel international shipping service, to to increase the number of orders by 10%, it is enough to add more delivery options to the site.

The British company Hermes conducted a similar study and found that 25% of purchases did not take place due to a limited choice of delivery methods.

In order not to miscalculate, carefully analyze everything.

• Don't make shipping free just because customers like it. Such a step should be economically justified.

Vera Frolova, online clothing store didriknaurale.ru

We don't have free shipping. There is no it because we work with the whole country, and the cost of delivery can range from 90 to 900 rubles and even higher.It is unprofitable for us to compensate the client for even part of the delivery, and working for the sake of work is also not interesting. There are orders that are easier to refuse than to fulfill them. In addition, we work with a category that, although it has a high margin during the season, also has off-season sales, when the margin level simply does not allow offering free delivery to the client. There is a sale on our website all the time.
We are a small business, and the issue of profitability and costs is acute for us - we do not have the opportunity to endlessly invest in a business just for the sake of turnover and expectation of profit sometime later. And according to the latest trends, even among major competitors, free delivery has become a promotion, and not a mandatory option. At one time we had a pickup point, we cooperated with Ozon and Boxberry as a pickup point. And we could estimate the share of free deliveries from the largest stores (for most it was paid), as well as see the percentage of order abandonment, we know how many customers do not come to redeem the goods. This information allowed us to determine our delivery policy and, after evaluating the delivery services, make the choice of our service provider.
The price for delivery is formed simply: we have chosen for ourselves the optimal courier service provider in terms of price-quality-delivery speed. We also offer an alternative delivery method - the ubiquitous mail of Russia, it will take you even to Kamchatka. And in some regions, delivery by Mail is much cheaper. For the nearby cities of Chelyabinsk, Tyumen, Perm, etc. delivery can happen the very next day and people love it. Delivery to Moscow takes 2-3 days on average, which is also very fast. In Yekaterinburg, we deliver to the points of issue of SDEC or our own home delivery. When delivery is carried out by Mail, we do not use cash on delivery. Firstly, we have repeatedly encountered delivery delays and, as a result, customer refusal to receive an order and huge costs for an unsecured service. Once we had a delay of 30 days by AIR delivery in Yar-Sale. The total cost was equal to the cost of the order that the customer did not redeem due to a delay. By the way, no one compensated us for anything. Secondly, when paying by cash on delivery, a commission is charged from the client. Calculating the cash on delivery amount so that the client does not pay a commission is a difficult process and must be done manually each time. Therefore, now, if the client wants delivery by Russian Post, then we offer him to make an advance payment for the order.

• It is worth comparing the profit from the sale of different products and setting shipping rates depending on the profit.

From the author: delivery of goods is one of the most important links in the work of any online store. According to a study by PwC, 65% of online shoppers see home delivery as a huge benefit. The remaining 35% complain about the long delivery, which completely discourages shopping online. Let's figure out how to arrange delivery in an online store.

The main rule is the delivery of the order in guaranteed terms.

If you, then you must remember how two and two: the delivery of goods to the buyer must be carried out within a strictly specified time frame. If a person ordered, for example, a gift for a very important celebration that did not arrive on time, guess if he will become your regular customer?

If you are still far from the level of such a “monster” of online trading as Ozon.ru and the like, which have an established logistics system with their own distribution centers, then you will have to organize the delivery of goods from the online store yourself, or use postal and courier services.

Delivery types

Consider the main types of transportation, from which you can choose one or more, depending on the specifics of your business and the goods delivered, as well as the geography of coverage.

"Post office".

It has the largest area coverage. If you plan to deliver goods from an online store throughout the Russian Federation, and not just in megacities, then you cannot do without the good old Post Office. After all, not every courier service can cover every village with a population of 1000 people.

Minus "Mail of Russia": unpredictable delivery times. There are no additional services - the recipient will not be able to pre-examine the goods and, in which case, refuse. But it’s easy not to come to the post office and generally “freeze yourself” from receiving an order.

How to build work with Russian Post: conclude an agreement with it or send parcels on behalf of individual. There are also special companies that pack and send goods through the mail, of course, for an additional fee.

Courier service.

This method ensures prompt delivery right to the customer's door. You can agree on additional services with the courier service - the recipient will be able to try on and partially redeem the order. The rejection rate is significantly lower than in the case of Russian Post. For the most demanding customers, you can arrange urgent courier delivery.

How to choose the right courier service for your online store? Make a preference matrix for yourself - what do you prioritize: customer needs, transportation costs, or some of your personal requirements? If you decide on the cheapest service, be prepared for all sorts of surprises in the form of disrupted delivery times.

Cons: often the client associates the courier company with the transport service of the online store itself. Therefore, if the courier is delayed or rude to the recipient, you will be to blame.

Outsourced couriers.

The organization of delivery from your online store can be completely entrusted to an outsourcing company. The couriers of this company will break the check from the buyer themselves, after which the money for the goods will go to the account of the logistics company, and then to you, minus a commission of 1.5-3% of the cost of the delivered goods.

The advantages of this method are obvious: there is no need to bother with full-time staff and think about how to carry out all this in accounting. You will be able to directly engage in business.

But the disadvantages are not so obvious: at times of heavy load, for example, on new year holidays, the outsourcing service may not be able to cope with its obligations, which, again, can damage your reputation.

Own transport service.

You can ship from an online store using your own couriers, especially if you sell delicate (such as food), expensive (jewellery) or fragile (crystal or glass) goods that you are worried about.

Here you already have a place to roam. You can personally monitor how your couriers work and handle products, which cannot be done in an outsourced courier service. After the execution of the order, it is advisable to contact the client and get feedback: whether the goods were delivered on time, whether he liked everything about the service, the quality of the product, etc.

Cons: high staff turnover. You have no idea how difficult it is to find honest, decent people for the role of a courier. Normal people are usually scared away by the working conditions associated with the prospect of wandering around the city in frost, rain and heat, by public transport or on foot. Therefore, if you decide to organize your own delivery service in your online store, take care of normal working conditions for your employees.

Features of the organization of delivery

This process depends on two criteria, they have already been mentioned above:

the type of item being sold. If you sell perishable goods (flowers, food, etc.), then it is better to hire your own couriers (if your store operates in a small area) or work with a courier service. Such products must be delivered within a few hours after order confirmation, or self-pickup.

Clothes can be sent by regular parcels or by courier so that the buyer can try them on and, if anything, refuse. Most buyers try to order goods from places where they do not need to pay an advance payment, and will gladly give cash to the courier after they are satisfied with the quality.

If you specialize in the sale of bulky items, then you should connect some transport company that transports goods by rail or road;

region of the online store. If your coverage area is one city, then the “courier + self-delivery” scheme will be the best solution. If you plan to work in different regions, then involve a delivery service. If you are thinking about entering the international market, consider whether you can compete with local sellers, especially considering how much international shipping will cost (it may even exceed the cost of goods). Therefore, the expediency of such transportation depends on what you are selling.

So, we have discussed with you various ways of organizing the delivery of goods from an online store. If you are just thinking about creating your own web resource, I can advise, which tells you clearly and understandably how to do it quickly and inexpensively.

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