How to write a commercial proposal for refilling cartridges. Commercial offer Commercial offer for cartridge maintenance services

As of December 31, 2017, the store at 2 Moskovsky Prospect stops working.

From 4.01 you can purchase goods, as well as refill cartridges at new addresses:

• December 26, 2016 Work schedule for New Year holidays 2017

  Information about the work of the company's divisions.

• June 02, 2016 Changes in the opening hours of the store on Zagorodny 9

  Attention! From 01.06 the store on Zagorodny 9 operates according to the schedule from Monday to Friday from 10 to 20.

Your stamp is our responsibility.

Our advantages:

• Promptly. Qualitatively. With guarantee
• Qualified craftsmen
• Experienced account managers
• Own delivery service
• 2 service center stores in St. Petersburg

Conditions

We provide a full range of services for refilling cartridges, repairing printers and servicing office equipment.

Sign a service agreement and enjoy all the benefits of our service:

• Individual offer for all types of service. Thus, you will receive the best prices for refilling and remanufacturing cartridges in St. Petersburg, as well as for servicing office equipment.
• Individual response times. But not less than 5 hours.
• Full consulting services for specialists in working with office equipment and purchasing office equipment and consumables for it.
• Personal manager. You can contact us on weekdays from 10.00 to 19.00.
• Periodic preventive maintenance of equipment and consumables. materials.

Various payment methods (cash, non-cash) for goods and services with the provision of all necessary documents.

Why is a contract needed?

It gives you all the above benefits. And for us (the company that fulfills your orders), it gives us confidence that you use our services on an ongoing basis. Thanks to this, we can offer you the most favorable conditions.

Refilling and restoring cartridges

We refill cartridges as quickly as possible and with very high quality. Each cartridge is guaranteed for the amount of its resource. Just call and try to refill cartridges with us.

How it works?

All cartridges are returned to the customer in original packaging.

Printer repair

Many years of experience in the field of servicing office equipment helps us carry out repairs of any complexity. Repairs are always carried out in our service center. Just use the services of our courier service and in the shortest possible time the printer will be delivered to our service center for repair, and then back to you in good condition.

How it works?

The entire process from start to finish will take several days.

*All repaired printers are accompanied by a technical examination certificate

High quality

We guarantee high quality of work performed. We provide a guarantee for refilled and remanufactured cartridges in the amount of cartridge resource. All repaired devices are covered by a 3 month warranty.

All devices and cartridges are tested before they are delivered to you. Cartridges are returned to you in original packaging.

Contact us now and become a Fprints client. Use our quality service.

Nowadays, modern technologies really surprise, and sometimes even amaze the imagination. Since technology is developing very quickly and every year, or even month, new models of various equipment are released, a kind of competition is created between them. Thus, those household appliances, which in the old days were produced in single units and were not accessible to everyone, today can be found in any home. This also applies to printers, which every person can afford these days, thereby speeding up and improving comfortable work with this or that information. As a rule, printers are a type of household appliance that operates thanks to consumables. After some time, they naturally end, so a peculiar problem arises that requires a quick solution.

Unlike experienced users, beginners who have recently purchased a printer do not think about the situation described above. But this does not mean that it will bypass them, because sooner or later the ink or toner in the cartridges will run out. As a rule, without fully understanding such circumstances, many quickly go to a store where cartridges are sold. The first purchase, despite the inflated price, may seem like a good option, but using the printer regularly, you can be convinced of the opposite in just a couple of cycles. Therefore, to save the financial budget, there is a more profitable alternative option, which seems to be refilling an existing cartridge.

Today there are a number of specialized service centers that offer services such as refilling laser and inkjet cartridges, as well as restoring them and getting them back to work. Now printing a large amount of information is not particularly scary, since it will not incur large costs. Please note that if you refill an existing cartridge, you save not half the cost of a new original one, but several copies. Therefore, we can confidently say that more than 50% of the financial budget is saved.

Specialists in the field of cartridge refilling use high-quality materials, both in the case of refilling and remanufacturing the cartridge. Only high-quality toner or ink is used, which will have virtually no effect on the quality of printing. Restoring a cartridge is also accompanied by replacing failed elements with new and high-quality ones. Be that as it may, a comprehensive procedure for restoring and refilling a cartridge will cost several times less than buying a new one.

When the problem is only with ink or toner, which, as a result of regular use of the printer, has simply run out, you can refill the cartridge yourself. It is worth noting that today many users choose this option, without particularly thinking about the consequences. The first and most important thing is the harm that ink or toner can cause to the body, especially when this procedure is performed quite often. There is also a risk of damaging the working cartridge, which will incur additional costs. An inexperienced user, without thinking through all the intricacies of this procedure to the end, can not only get dirty himself, but also ruin the things around him.

• Individual offer for all types of service. Thus, you will receive the best prices for refilling and restoring cartridges in Krasnodar, as well as for servicing office equipment.
• Individual response times. But not less than 5 hours.
• Full consulting services for specialists in working with office equipment and purchasing office equipment and consumables for it.
• Periodic preventive maintenance of equipment and consumables. materials.

Various payment methods (cash, non-cash) for goods and services with the provision of all necessary documents.

Why is a contract needed?

It gives you all the above benefits. And for us (the company that fulfills your orders), it gives us confidence that you use our services on an ongoing basis. Thanks to this, we can offer you the most favorable conditions.

Refilling and restoring cartridges

We refill cartridges as quickly as possible and with very high quality. Each cartridge is guaranteed for the amount of its resource. Just call and try to refill cartridges with us.

How it works?

Printer repair

Many years of experience in the field of servicing office equipment helps us carry out repairs of any complexity. Repairs are always carried out in our service center. Just use the services of our courier service and in the shortest possible time the printer will be delivered to our service center for repair, and then back to you in good condition.

How it works?

The entire process from start to finish will take several days.

High quality

We guarantee high quality of work performed. We provide a guarantee for refilled and remanufactured cartridges in the amount of cartridge resource. All repaired devices are covered by a 3 month warranty.

All devices and cartridges are tested before they are delivered to you. Cartridges are returned to you in original packaging.

Contact us right now and become a Comservice client. Use our quality service.

Commercial offer

for maintenance, repair of office equipment,

refilling, restoration of cartridges, supply of new cartridges

The center carries out:

Repair of office equipment: photocopiers, laser printers, MFPs, computers, monitors, and laptops, etc.;

Regular maintenance of office equipment according to a pre-agreed schedule;

Refilling toner cartridges and restoring print quality;

Sale of office equipment upon client's pre-order, taking into account technical needs;

Refilling cartridges for printers and MFPs is carried out at your service center or at the Customer’s office by visiting a specialist within 1 business day from the date of application.

Refilling is carried out with toner in the quantity provided by the cartridge manufacturer; cartridges are opened without mechanical damage to the housing parts.

Restoring and refilling a cartridge includes the following points:

Cartridge diagnostics; Disassembling the cartridge; Removing waste toner; Cleaning and polishing of the photo roll; Removing residual electrostatic charge; Refill with high quality toner; Cartridge assembly; Testing the refilled cartridge; Lubrication of moving parts.

During the refilling process, we will not only select the optimal toner for your cartridge, but will also additionally carry out a set of preparatory work that is only possible in laboratory conditions (full testing of the cartridge, removal of particles of old and used toner, etc.)

Refilling cartridges with us is always profitable, economical and safe, and most importantly - environmentally friendly. Add to this that after refilling the cartridge, print quality, the safety of your equipment and good mood you and your boss.

One of our activities is high-quality repair of printers and MFPs from companies such as HP, CANON, XEROX, EPSON. If you find a breakdown, you should not throw away the item, just call our center. We will carry out work to restore the basic original qualities of the printer by troubleshooting and replacing worn or damaged parts (assemblies, parts) of printers.

Printer repair includes the following:

Prevention; Refilling with consumables; Repair of various types of complexity; Cleaning and lubrication of mechanical components and parts; Configuration and adjustment of individual components; Repair or replacement of faulty parts; Equipment testing and assembly.

We do not make empty promises, and actual terms and prices for printer repairs are discussed after our specialist carries out a free diagnosis of your equipment. After diagnostics, we give recommendations on the correct operation of your office equipment.

Calling a company representative to receive equipment for repairs – 500 tenge. When refilling more than 3 cartridges, the call is free.

Delivery of cartridges from the Customer to the Contractor and back is negotiated separately.

Refill guarantee - until toner runs out.

For your information, we offer you a short price list for the services of our company (prices are indicated in tenge):

Our company's clients include such companies as private organizations and government agencies.

Cooperation with our company brings additional savings to your costs due to the use of high-quality toner, as well as the best speed of order fulfillment in the city (maximum 24 hours).

To significantly extend the service life and prevent unscheduled repairs of office equipment, computers and photocopiers (copiers), manufacturers advise periodic preventive maintenance and maintenance (cleaning, lubrication, scheduled replacement of parts).

When you provide a list of your printing equipment, we will provide an individual commercial offer.

In September, I made three commercial proposals, two of them for refilling cartridges and servicing printers/MFPs.

I'll share some tips on this matter. And whether you write a CP based on them yourself or order them from a copywriter is up to you.

Before starting work, ask yourself a few questions:​

• Who are your clients? Small business with one printer per office or large government agencies?
• Why do they really need your services?
• Why is your offer better than those of other companies?

The more complete the answers, the clearer the picture. Digest them, pass them through yourself, read #fourcompetitors and only then sit down at the computer.

Approximate structure of the CP

1. Heading
2. Introduction
3. Offer
4. Benefits and Advantages
5. Reputation confirmation
6. Price and justification
7. Call to action

Heading

If you have a lean, toned USP, package it in the headline. And let it be ultraspecific (“ultraspecific”). Sorry for the anglicism - I'm just melting from it.

Example. “Refilling cartridges + printer maintenance + technical. support = 2500 rub./month"

This is if the USP is based on a super favorable price. And if not? Alternatively, you can use the so-called “selling” headlines: with numbers, intrigue, questions, etc. It will help you compose them.

Introduction

Usually it is not needed at all. What did you want to write there - that refilling with toner or installing CISS is more profitable than buying new cartridges? Fathers, this is a revelation!

Joining is justified if you have an exclusive service, not like everyone else. For example, you guessed to refill an inkjet printer not with ink, but with gouache, and this turned out to be 5 times safer and more economical. Then in the introduction you can identify the problem (“Are you still refilling your cartridges with ink? And it’s not that cheap and safe”), and then quickly move on to the offer.

Offer

An offer is a set of goodies that you are going to treat your client with. What can you build an offer around in a commercial proposal:

• Price(“Renting a B/W printer with ink for 10 thousand sheets - only 1000 rubles/month).
• Service(“Printer/MFP service at the speed of light: one call and we’ll be with you in 20 minutes”).
• Discounts/bonuses(“If you sign a 12-month contract, you get an HP scanner as a gift!”)
• Guarantee(“If the courier with the cartridges is delayed, the next refill is free”).
• Exclusivity of services(“We fill the cartridge with gouache and ox blood”).

The offer remains on the conscience of the customer: he decides what prices to set and to whom to give what discounts. The copywriter’s task is to dress the offer in a robe, place a crown, hand over a staff and seat him in this form on the throne. Let him rule.

Here is an example of a powerful offer (reflected in the title and discussed further in the text):

If you touched the offer, and it turned out to be loose and there is simply nothing to grab onto, everything is already falling apart, then write the standard: “Company XXX offers such and such. With us you can do this,” and then list the benefits.

Benefits and Advantages

List them according to the principle of an inverted pyramid: first the very best, then those that are thinner.

How to clearly present benefits to a comp representative? I love the tried and true formula:

Benefit. Advantage or property that explains it

Print without downtime. Use our replacement cartridges for free while yours is at our refill.

Reputation confirmation

If the company has a full string of guarantees, take them out of the “benefits and advantages” and put them in a separate block. Here is a sample commercial proposal for refilling cartridges with a guarantee block:

Let’s say there are no guarantees with moneyback. How else can you confirm the qualifications of a gas station operator? Brief information about the company:

• How many years on the market?
• How many clients does it serve?
• Are there any well-known companies among them?
• What experience do the gas station attendants have?

Add a touch of featureism: what equipment, toner and ink are used? Brands, country of origin (unless, of course, it is Xing JiuPung and China). Sometimes it catches and inspires:

“They use some American equipment and remove the remains of the old toner.

It’s okay, I’ll order from them!”

The main thing is not to turn the text of the commercial proposal into an ode of praise to the company. A sense of proportion is the key.

Price and justification

Call to action

At the end of the sales proposal, encourage the reader to contact you and provide contact information. Preferably several - for example, telephone, email, website and Skype.

Want more requests? “Shut down” a simple action and be subtler and more tactful. For example, the call “Sign up for an annual service contract right now by phone” is bad because you are manipulating the client and blatantly imposing your option. Moreover, such issues are not resolved in a hurry.

You can attach a message about discounts or bonuses to the call if they have a deadline. In general, the call can be strengthened further.

Errors when drawing up CP

• Official language and florid syntax, through which it is difficult to discern the offer and benefits
• There is no logic in the narrative: thoughts and theses jump around, the reader does not understand anything
• The CP is unstructured and poorly designed: it’s too lazy to read and scan with your eyes
• The text is ingratiating and manipulative. The copywriter used techniques that worked during the Cold War, but died out in the age of digital advertising.
• The KP is bloated into a multi-volume book, although it can easily be reduced to 1-2 sheets of A4 (for cold KP